As I Am JBCO Moisturizing Masque is an intensive conditioner. Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes. Rinse thoroughly.
For Deep Treatment: Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.
For best results, use at least twice a week, or as directed by a doctor. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.
Apply a little or liberally depending upon your hair’s need for moisture, manageability and vitality.
Also great after defining with Curling Custard or Twist & Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.
First, cleanse hair. (We highly recommend one of the three As I Am cleansers: As I Am® Curl Clarity® Shampoo, Cleansing Pudding+ or Coconut CoWash.)
Leave hair wet or very damp. DO NOT TOWEL DRY.
Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.
Using a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.
If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.
Gently massage into lather throughout hair and scalp.
Rinse well.
Repeat as necessary.
Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.
Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.
First, cleanse your hair with one of the As I Am® cleansers: Cleansing Pudding+ or Coconut CoWash.
Distribute Hydration Elation® throughout hair
Leave on 15 – 30 minutes, wearing a plastic cap.
Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment.
Remove cap, add a bit of water, and then carefully detangle hair.
Rinse thoroughly.
Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you’re done.
To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.
Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
Fluff, separate or arrange your coils to style, only after hair is completely dry.
For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you’re done.
To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.
Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
Fluff, separate or arrange your coils to style, only after hair is completely dry.
For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.
