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As I Am

  • Twist Defining Cream 16 Oz

     24.99

    Usage:

    Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

    • Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
    • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you’re done.
    • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
    • For twist outs, undo twists and separate, only after hair is completely dry.
    • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

    You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

  • Twist Defining Cream 8 Oz

     14.99

    Benefits

    • Produces shiny, well-defined twists and twist outs
    • Produces strong, lasting definition
    • Minimizes frizz and maximizes smoothness
    • Hydrates dry hair
    • Helps promote healthy hair growth from the follicular level
    • Helps prevent shedding and thinning

    Usage:

    Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

    • Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
    • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you’re done.
    • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
    • For twist outs, undo twists and separate, only after hair is completely dry.
    • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

    You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

  • Coconut CoWash 16 Oz

     11.99

    Benefits

    • Spreads easily throughout hair
    • Gently cleanses hair and scalp
    • Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
    • Makes detangling a breeze
    • Rinses easily from hair.
    • Helps promote a healthy environment for hair growth
    • Gentle enough for daily use. Safe for color-treated hair

    Usage :

    • Wet hair thoroughly
    • Rub a liberal amount within palms and distribute throughout hair
    • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
    • Carefully detangle hair with a wide-tooth comb
    • Rinse well
    • Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
    • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

    Use as needed on an intermittent basis with Cleansing Pudding+ Sulfate-free Moisturizing Cleanser.

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